WHAT IS THE FLEX?
Flex emerged from the dynamic reshaping of the bent steel symbol, which is the basic element of Arçelik, to express its pursuit of innovation through technology.
Arçelik wanted to renew its sales-oriented desktop film and visual world.
We have made Flex, which is part of our brand identity, the carrier element of our visual world.
While creating this world, we made more aesthetic and technological touches to Flex based on our brand vision. Just like a roller coaster, we designed an animation world that slows down from time to time and accelerates suddenly.
First, we designed through storyboards how and how Flex could act aesthetically and technologically.
OOH & PRINT