There are names that have pioneered styles, movements and
periods throughout the history of fashion.
These names are people who have made original designs and inventions
that will be the father of fashion.
Names such as Ralph Lauren, Virgil Abloh, Christian Louboutin,
Kean Etro are the names we can call the "Fathers of Fashion".
We respectfully commemorate the fathers of fashion in the Father's Day campaign
we prepared for Beymen, Turkey's largest luxury shopping mall.
We refer to the pioneers of fashion by using elements such as
stitches and needles in our designs.
In the continuation of the campaign, we combine social life elements such as
"Father of Fun" and "Father of Sailing" through the moments when new generation
fathers spend time with their children.
Client / Beymen
Advertising Agency / TBWA\Istanbul
Chief Creative Officer / İlkay Gürpınar
Executive Creative Director / Volkan Karakaşoğlu
Creative Group Head / Önder Sakıp Dündar, Cantekin Güngör
Art Director / Burak Gürses
Copywriter / Eren Altuniş
Account Team / Yekta Elvin Gürel, Tuğçe Demirbaş, Naz Güven
Agency Productor / Tansu Aktürk